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Marketing

We estimate BUS-T2 is worth about 25 marks out of 100 under the new Business Studies syllabus. Practise 27 exam-style questions (multiple choice, numerical answer, short answer) with instant marking and a worked solution for every question.

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Topic notes

Marketing for HSC Business Studies — the marketing approaches and types of markets, influences on customer choice, consumer law and ethics, the marketing process, and marketing strategies from segmentation and the marketing mix to e-marketing and global marketing.

  1. 1What you need to know
  2. 2The role of marketing
  3. 3Influences on marketing
  4. 4The marketing process
  5. 5Marketing strategies
  6. 6Common mistakes
  7. 7Exam tips
  8. 8Links to other topics
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Example questions

Example 1 · 1 mark · multiple choice

A business researches what customers need before it designs its products, and aims to build long-term relationships with them. Which approach to marketing is this?

  1. AThe mass production approach
  2. BThe production approach
  3. CThe marketing approach
  4. DThe selling approach

Example 2 · 1 mark · multiple choice

A wholesaler buys pallets of canned food from manufacturers and resells them to independent grocery stores. The wholesaler is part of which type of market?

  1. AIndustrial market
  2. BConsumer (household) market
  3. CIntermediate market
  4. DResource market

Example 3 · 1 mark · multiple choice

A fast-food chain uses the same logo and core menu in every country, but adds local menu items such as rice dishes in some Asian markets. This approach is best described as

  1. Afull customisation for each national market
  2. Bpartial standardisation (glocalisation)
  3. Ccompetitive positioning against local rivals
  4. Dfull standardisation of the marketing mix

Answers and worked solutions appear when you practise these questions.

Other Business Studies topics